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October 31, 2006

Account Planning Wiki'd

Great new entry on Wikipedia about Account Planning and it's role in the creation of marketing and advertising communications. I am a huge proponent of a smart and integrated planning function in an agency. Basically, every agency has access (more or less) to the same research and data. The secret sauce is in how that data is assimilated and the key truth is extracted. This goes beyond being a 'google-jockey' but requires a curious, deep knowledge of the customer.

Account Planning on Wikipedia

Posted at 02:26 PM in Life and Times Of An Adman |

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  • Hello. I'm the managing director of [wire] stone/chicago. [wire] stone is an integrated digital marketing agency that partners with dominant brand leaders to help them create moments of magic through integrated digital strategies. Our clients include, HP, Microsoft, Motorola, Nike, Think Beyond The Label, Lowe's, Boeing, FTD Flowers, Intel, Carhartt, A.C. Moore and dozens of other brands you know.
  • [wire] stone is uniquely ranked on both Top 50 lists for BtoB and Advertising Age's Integrated Marketing and Interactive Agencies. We're also in the top 2% of marketing services agencies in the United States ranked by billings.
  • View Paul R. Marobella, Jr.'s profile on LinkedIn The opinions represented in the SoapBox are mine and do not necessarily represent that of [wire] stone or the other very-cool 175 people in the agency.

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