The Hard Rock Gets It

January 01, 2007

The Hard Rock brand is definitely one of my favorite brands. When in Vegas, it is the only place I stay. they have transformed themselves from a string of bland cafe's into a global powerhouse brand. I feel they have done this by truly understanding who their customer is, what makes them tick and what they are dealing with in their life at this given time. Namely, GenX. GenX is a generation that refuses to be old, wanting to make a ton of money but still be able to wear chrome hearts and other cool brands. Why get frumpy? This generation is successful, loves rock and will spend on the experience. We are also having kids and want to impart on those kids the same ideals we have. That is why I love this ad for the Hard Rock. The baby is rocking in the womb. Well done.

Posted at 12:41 PM in Why Didn't I Think of That? | Permalink

Technorati Tags: advertising, branding, casino marketing, generation X, hard rock

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d834524b6f69e200d83511047d69e2

Listed below are links to weblogs that reference The Hard Rock Gets It:

Comments

My Brand

Hello. I'm the managing director of [wire] stone/chicago. [wire] stone is an integrated digital marketing agency that partners with dominant brand leaders to help them create moments of magic through integrated digital strategies. Our clients include, HP, Microsoft, Motorola, Nike, Think Beyond The Label, Lowe's, Boeing, FTD Flowers, Intel, Carhartt, A.C. Moore and dozens of other brands you know.
[wire] stone is uniquely ranked on both Top 50 lists for BtoB and Advertising Age's Integrated Marketing and Interactive Agencies. We're also in the top 2% of marketing services agencies in the United States ranked by billings.
The opinions represented in the SoapBox are mine and do not necessarily represent that of [wire] stone or the other very-cool 175 people in the agency.