I have been known as a gadget freak. However, this past week I experienced 2 examples of technical advances that urged me to go back to the old ways of doing things. First, I recently shelved my BlackBerry for the use of a regular ol' RAZR2. I call this my "great untethering". So, now I have to text people back and forth using an phone keyboard rather than a querty keyboard where I could text lightening fast. The phone has a feature called word recognition that predicts the word you are typing. I did a little test and word recognition actually slows down the process by almost 3x!!!! I turned it off and my texting is much faster. However, my thumbs are much sorer.
The second is more annoying. In a Hertz rental car you can get what is called a NeverLost which is basically a GPS system no different than is found in many models of cars these days. Well, my new name for the NeverLost is AlwaysLost. I was in my hometown of Boston heading to an area I didn't know and entered the address into the system. It got me lost. Believe that? Lost in my own hometown. It took me in crazy directions and tried to turn me down roads that didn't exist. My wife was ready to jump out of the car since we were late for a wedding. I should have just printed a MapQuest. Oh wait, that isnt really much better since I've been lost on that as well.
Maybe it's me?
Wirestone is uniquely ranked on both Top 50 lists for Advertising Age's Integrated Marketing and Interactive Agencies. We're also in the top 2% of marketing services agencies in the United States ranked by billings. 
