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March 31, 2008

Dell on Twitter

Picture_1 Via 25 Letters In The Alphabet , I read about how Dell is using Twitter to announce promotions, outlet deals, new campaigns and special pricing. I think is a great use of new technology for retail marketing. Imagine all the trees that are killed every Sunday with the preprints retailers are placing in the paper, with more than 90% of them ending up as birdcage liner. Using this new type of opt-in medium, retailers are able to target people that truly care about their message. And, they not only just announce deals, they have call-in specials only or point you to another part of the web to learn more. I really love the Twitter Coupons. Brilliant.

Posted at 04:01 PM in Social Marketing Ideas, Insights etc._ |

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