Going on 2-years of writing MBSB and while it isn't one of the most highly trafficked blogs, it gets its fair share. I remember when I first started this blog, I was psyched when someone visited my blog for the first time. I was flattered that someone from somewhere would want to read what I had written. I imagine that most of my fellow blog-peers had that same level of acceptance and euphoria when they first started their blog, whether that was 3-years or 3-months ago.
Recently, I've noticed a groundswell of bloggers educating brands and the marketplace about "how" to reach out and pitch them, blogger outreach . There is lots of blog-o-bitching about brands that don't take the time to personalize a release or read the blog so that the content of the release can be tailored to that blogger. It seems to me that the volume is getting louder and louder as the mutual admiration society of influential marketing bloggers start to call themselves celebrities or rock stars. Come on, guys. This is your 'ol pal, Marobella giving you a reality check. We make ads, marketing and brand communications for a living. Sure, your name might be recognizable to a very small percentage of people in our business, but a 'celebrity'? Outside of our business who even knows who Alex Bogusky is? Now, that guy is a celebrity. That one was for you CR ;)
Like any other media, people will pitch us and like any other media we can choose whether or not it is newsworthy. Content is king and while most of our content comes from our minds and our perceptions on the business, it is nice to have people trying to tell us about their products and/or services. Hey, most of us are trying to get the very same coverage for our clients in other or the very same channels. What comes around, goes around. Sure, it might suck to not have a release tailored to your liking, but to demand that marketers send you dimensional pieces to woo your attention and carefully crafted words is going overboard, in my humble opinion.
I still remember that feeling when someone came to my blog for the first time, I suggest remembering that virgin feeling - it makes this all worth it.
[wire] stone is uniquely ranked on both Top 50 lists for BtoB and Advertising Age's Integrated Marketing and Interactive Agencies. We're also in the top 2% of marketing services agencies in the United States ranked by billings. 
