This week, I learned the hard way. My nearly-new MacBook Pro 17" was stolen along with the rest of the items in my backpack from the trunk of my car. The irony is that I always put it in my trunk so that it can't be spotted from the street or anywhere else. I had a client in town and my car was covered with salt, dirt and other stuff from a Chicago-winter, so I went to one of the "nicest" car washes in Chicago, Gold Coast Car Wash, and had my car washed inside and out. I took my eye off of my car for a few minutes to read the paper while I waited and that was enough time. Once I got back to the office, I opened my trunk to get the pack and it was gone. Uh oh, my stomach sank. I thought long and hard about where it could be. Did I leave it at home? Did I forget to put it in my trunk? The only explanation was that it was clipped from my trunk when they were drying the inside of my bumper. I found out later that my iPhone charger and a pair of sunglasses were also stolen. Well, that's enough of me whining.
The moral of the story is this: If I had known about LoJack For Laptops I would have had it. In fact, marketing that service to IT directors in companies like Wirestone should be a boondoggle for LoJack. It is short money for an insurance policy that at least gives you some options. All I've been able to do is go back to the car wash and listen to some bullshit from the manager. We've also called pawn shops etc. But, if we had LoJack For Laptops, we could nail the culprit red handed and I would have my precious information back.
LoJack, if you're reading this, call me.
Wirestone is uniquely ranked on both Top 50 lists for Advertising Age's Integrated Marketing and Interactive Agencies. We're also in the top 2% of marketing services agencies in the United States ranked by billings. 
