Wirestone has had the good fortune of working with a group called Health & Disability Advocates to create a new brand from the ground up. Earlier this year, we launched a brand called 'Think Beyond The Label', which advocates the hiring of workers with disabilities into knowledge-worker roles. This experience has been amazing in more ways than one. To birth a new brand is an incredible experience on its own, but to know that the work you are doing is making a real difference and change people's minds about a topic or misconceptions is truly inspiring. The work that we are doing is truly enriching people's lives versus just trying to sell them more stuff.
The campaign has moved onto its second phase and it feels like the momentum and excitement around the movement is picking up steam. We've focused on providing real business decision-makers with information and content they can use to understand how to evolve their workforce. To see the energy, passion and impact this work is having is really incredible.
When we first pitched this campaign, we took the angle that business-leaders are inundated with marketing and advertising from all types of brands. Treating this as another government-looking campaign will only create noise in the marketplace. It will fall on deaf ears and will not connect with the hearts and minds. If the desire is to do another PSA-type campaign, then lets not waste the grant and taxpayer monies.
If you are interested, please visit the website and download the Field Guide To Evolving Your Workforce at http://www.thinkbeyondthelabel.com