Last night, I went on a twitter-tirade after Floyd Mayweather knocked out Victor Ortiz with what will be one of the most controversial endings to a championship bout in recent history. Clearly, Mayweather would've probably won that fight, but Ortiz was showing some flurries that were met with head shakes and confident shake-off's from Mayweather.
And while those knock-down blows may have been 'legal' within the confines of the boxing rules, what the the boxing champions do not understand is that the sport is bigger than themselves. They can only benefit from sportsmanship, fighting clean and giving PPV viewers what they paid good money for. And while that win was clean and fair, it does continued damage to the boxing brand.
Dare I say that last night's fight was fixed? I mean, my wife even went there after he was knocked out. What kind of experienced fighter drops his hands and tries to hug and kiss the guy for a second time after apologizing to him? Really? He should've lost in principle. Shows that he didn't have the killer instinct to beat Floyd.
I went on the twitter-tirade because many years ago, I wrote off boxing. Probably after the Tyson debacles with Holyfield and the shady Don King promotions. Everyone, everywhere was and probably still is convinced that boxing is fixed; that is has become a 'real' WWE. Well, I gave boxing another chance last night after being wishy-washy on whether or not to pay the $65 for the fight. And, shame on me, I was bitten again as were probably 2M other people.
No wonder the UFC and MMA brands are continuing to build steam. Somewhere, UFC president Dana White was smiling wide after last night's fight. That is exactly the type of shadiness that is driving his sport. People have had it with the big build up for the once-every-18-month fight that ends in 4 rounds. A 'long run for a short slide' as I like to say. The UFC is doing it right; build fighter brands that all ladder up to the UFC brand, ultimately. Keep fans satisfied with free fights on cable TV and then offer big UFC title events on a much more frequent basis. Smart.
Imagine what boxing could be and how much money these guys could make spread out over the rest of the boxers not just one or two guys if they just managed their brand? Seems like boxing needs a re-boot.