The Karl Lagerfeld Tweed Helmet with iPod pocket, The Scocket, a scarf with an iPod pocket or most Burton snowboard jackets and lululemon workout sweatshirts; all of these categories of fashion have been re-engineered because Mr. Jobs integrated a small MP3 player into everything we do. Whether riding the train, walking our dogs, snowboarding down a mountain or in downward dog in yoga class. The fashion integration of iPods is endless.
Thinking about the impact on how Mr. Jobs and Apple has changed our behavior and relationship with technology, music and other digital content; the fashion elements become the vessel in which we are able to seamlessly integrate that technology into our lives. When was the last time a product drove innovation in fashion beyond the parts & pieces of the garment? And beer funnel helmets don't count...
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